Profiting After The Sale

Loyal customers were by far the most valuable asset ever acquired by any of the businesses I worked for or owned. They were people who would continue to buy unless there was a definite reason why they should no longer do so.Sometimes, they stopped buying for external reasons such as a new competitor entering the market with considerably cheaper prices or a better product range. In general terms, this situation is something that you can only fight against, but never completely prevent. However, losing loyal customers because of poor service or inattention to detail is an inexcusable and expensive mistake, and one that you should never make.